Based

Based is a display typeface inspired by the different line weights constructed by floor plans. 


My Role

Typeface designer

Motion Designer

Team

Solo Project

Duration

9 weeks

Tools

Illustrator

After Effects

Overview

Based is a display typeface created by the different line weights. Lines are the most basic element around us and different orientations of lines can create unique characteristics. The distinct use of line weights creates a minimal and modern mood and the balance between the lines and negative space delivers a sense of volume.

Case Study Video

Design Process

Inspiration

Inspired by modern architecture and plan drawings, Based explores the relationship between line and space. Its distinct use of line weights fosters a minimal, modern aesthetic, while the interplay of strokes and negative space creates a sense of depth.

Design

Uppercase

Minimal and Sturctural

Uppercase

Numbers

Focused on three distinct line weights, Based balances bold, medium, and fine strokes to create a dynamic, modern aesthetic. This interplay enhances both clarity and visual impact.

Design System

Line Weights

Negative Space

The foundation of Based lies in its three distinct line weights—bold, medium, and fine. These weights establish a cohesive system that drives the typeface's visual identity, offering versatility and structure.

Negative space acts as an invisible connector, allowing the mind to complete the forms. This balance enhances clarity, volume, and cohesion, giving the typeface a dynamic presence.

Light/Dark/Gray Mode

Three distinct color modes are offered, light, dark, and gray, providing flexibility for various design contexts.

Font in use

Application

Outcome

Reflection

Designing Based allowed me to explore the balance between structure, simplicity, and modernity. Inspired by architectural forms, I focused on creating a typeface that combines clarity with dynamic contrast.

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Wegmans | Responsive Design